Case Studies
Selected projects with a focus on profitable growth through clean foundations, clear structure, and smart channel execution.
SEO foundation for beauty studio
Clean SEO foundation setup: GSC & GA4, sitemaps, H1 system and meta templates for faster indexing and better visibility.
Shopify for service business
Shopify for service business: structured inventory management, custom metafields for car specs, WhatsApp CTAs, and catalog UX without checkout flow.
WordPress optimization & support
WordPress theme optimization with ongoing technical ownership: payments, analytics, and invoicing for reliable operations.
Custom booking platform for experiential education — from pitch to production
End-to-end project delivery for a German adventure program company: client acquisition, requirements scoping, project management, and key account — built as a Compound project with a dedicated developer.
+90% new customers, +40% orders — zero paid ads in 18 months
18 months of SEO compounding, a matured CRM engine, and market timing: new customer orders nearly doubled YoY while EBIT grew +3.5% — all organic, in a market where paid ads are legally impossible.
From project to partnership — Shopify build, then ongoing E-Commerce operations
Started with a full Shopify build for the service business (Maler Willenborg), then took over ongoing E-Commerce operations for the paint shop (Farben Willenborg, ~€500K/yr) — SEO, custom color picker, GA4 audit, Klaviyo CRM, and pricing systems.