Anonymised Client
Sustainable organic growth: +85% monthly revenue, doubled buyers — no paid ads.
- •From Jul 2024 to Oct 2025 we scaled monthly revenue from ≈ 400 k€ to ≈ 750 k€ (+85%) while the active buyer base grew from ≈ 4,000 to ≈ 7,000 per month — entirely organic.
- •Returning customers consistently contributed 60–75% of sales with a weekly repeat purchase rate above 65%.
- •New‑customer revenue share peaked near 40% in mid‑2025 as new product launches accelerated acquisition.
- •AOV improved ~12% YoY through UX, category structure and bundles.
Markets:
How we achieved these results:
Growth at aGlance
The Challenge
When I joined in Q2 2024, the infrastructure was unstable: inconsistent SEO across 40+ categories and 300+ product pages, unreliable analytics (no proper GA4 setup), a checkout flow with too many steps causing drop-offs, and no CRM or loyalty system in place. The business had no systematic approach to organic growth and just started with email marketing three months prior and had an SEO agency that didn't perform — we decided to part ways.
The Solution
1) Sustainable Organic Growth
＋- • Monthly revenue scaled ≈400 k€ → ≈750 k€ (+85%) without paid media (Google/Meta restricted)+85%
- • Growth drivers: SEO, UX improvements, and retention mechanics
2) Customer Base Expansion
＋- • Monthly buyers doubled ≈4,000 → ≈7,000 in 15 months~2×
- • Strongest phase: Jun–Sep 2025 aligned with new product launches
3) Retention Strength
＋- • Returning customers contributed 60–75% of sales throughout scaling60–75% share
- • Weekly repeat purchase rate consistently above 65%>65% RPR
- • Loyalty and referral (WPLoyalty) + Klaviyo lifecycle automation sustained retention
4) Acquisition Efficiency
＋- • New‑customer revenue share peaked around 40% in mid‑2025 with high first‑order conversion quality~40% peak
- • Organic drivers: category‑level SEO, internal linking, SERP‑optimized FAQ content (structured data/PAA)
5) Conversion & UX Optimization
＋- • New category structures and banners (UX Builder HTML blocks) improved engagement and raised AOV YoY+12% AOV
- • Seasonal plays (e.g., Black Week 2024) integrated with loyalty tiers and bundles to boost repeat frequency in Q1 2025
- • Checkout simplification reduced steps by ~50%+6–10% conversion
6) Long‑Term Scalability
＋- • SEO authority + retention mechanics + high‑AOV bundles compound beyond single‑use purchases
- • No paid dependency → higher ROI per marketing hour vs FMCG benchmarks
Key Takeaways
Retention‑first growth wins in restricted channels — stable 60–75% returning share while scaling
Product‑led launches amplify organic acquisition when supported by category SEO and internal linking
Lifecycle automation + loyalty/referral sustain >65% weekly repeat purchase rate
Checkout simplification and bundle engineering materially lift conversion and AOV
Compounding SEO authority and UX coherence deliver durable, paid‑independent growth
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Scale your e-commerce without relying on paid ads
Need to build repeatable, organic growth through retention, SEO, and operational automation? I specialize in regulatory-constrained markets where performance compounds from systems, not spend.