E‑commerce SEO, Google Ads, CRM & Retention Consulting
E-Commerce Lead
SEO, CRM, Analytics & AI Automation.
External Head of E‑Commerce for founders who want revenue that compounds while they sleep—through SEO, retention, and AI. No in-house team needed.
Typical engagement: €3-5K/month · Less than one hire, more impact than three
What I DoFor You
Technical SEO fixes, content optimization, structured data and keyword strategy to scale organic traffic 100%+ in 6-12 months.
Checkout improvements, bundle strategy, merchandising and UX optimization to lift conversion +10-30% and increase AOV.
Klaviyo automation, loyalty programs, lifecycle campaigns and retention systems that turn one-time buyers into repeat customers.
GA4 setup, conversion tracking, performance dashboards and attribution systems for data-driven decision making.
Shopify migrations, WooCommerce optimization, platform selection and technical stack decisions that scale with your business.
AI-powered customer support, workflow automation, custom tools and operational efficiency improvements that save 10+ hours per week.
Pro tip: Holistic approach works best. Combining SEO, retention systems, and AI automation creates compounding growth that's greater than the sum of its parts.
What Would You Have MeWork On First?
Click your biggest challenges below. Watch them transform into a concrete growth roadmap with timelines and ROI.
Pick Your Challenges(6 available)
First 60 Days What You WON'T Have To Do
Stop firefighting. Here's what drops off your plate from day one.
You Won't Touch Analytics
- You won't spend hours in analytics dashboards trying to find what's broken
- You won't debug tracking issues or wonder if your data is accurate
- You won't build yet another spreadsheet trying to make sense of metrics
You Won't Babysit SEO & CRM
- You won't troubleshoot technical SEO issues that kill rankings
- You won't manually fix CRM flows or abandoned cart sequences at midnight
- You won't wonder if your automations are actually working
You Won't Question If It's Working
- You won't second-guess your SEO strategy—you'll see pages ranking
- You won't worry about retention falling off—systems compound automatically
- You won't ask 'Is this worth it?'—ROI trajectory will be clear
What I'veAchieved So Far
See how practical strategies and efficient execution create measurable growth.
Ice Face Studio
- •Built bilingual SEO foundation (EN/ES)
- •Technical SEO optimization and structured data implementation
- •Premium beauty studio specializing in facial treatments
CarObsessed
- •Complete WordPress to Shopify migration in 2 weeks
- •UX redesign focused on conversion and customer experience
- •Luxury car dealer presenting high-end inventory online
Anonymised Client
- •Built organic growth engine through SEO and Klaviyo CRM
- •Loyalty systems and retention campaigns
- •Regulated market with zero paid ads—100% organic
Dampfolino
- •Stable payment infrastructure and accurate tracking
- •Issues resolved in hours, not days
- •Streamlined operations for reliable growth
Real Results FromReal Clients
Measurable outcomes from hands-on execution—not theory
New Customer Growth Q1 2026
Organic Traffic in 6 Months
Revenue Growth YoY
Know what your shop actually makes
Bottomline connects to your store, syncs every order, and tracks all your costs — so you see your real profit, not just revenue. Sigma is the built-in AI CFO that turns it all into analyses in seconds.
Revenue is not profit. Most dashboards forget that.
Real P&L, Updated Daily
Gross & net revenue with refund tracking, automatic COGS per product, gross margin, contribution margin, EBIT — with period comparison (MoM, YoY).
Sigma — A CFO That Never Sleeps
Built-in AI CFO that knows every order, every cost line, every margin. Strategic recommendations, retention breakdowns, and executive analyses in seconds.
Every Cost, One Place
Upload invoices, set budgets, manage payroll. Automatic PDF parsing for 30+ vendors. Per-product COGS and margin tracking with revenue vs. profit ranking.
Customer Intelligence
New vs. returning customer splits, AOV trends by cohort, B2C/B2B tracking, and Klaviyo email marketing ROI — all in one view.
Why this matters: When I work with a client, I don't guess — I see the numbers in real time. Every recommendation is data-backed, every priority is traceable.
Learn moreAboutMe
I'm an external Head of E‑Commerce who builds organic growth engines, implements AI automation, and creates retention systems that scale revenue without paid ads. I take ownership of SEO strategy, CRM/lifecycle marketing, analytics tracking, and AI‑powered workflows — troubleshooting fast and installing systems that make growth reliable and repeatable. I've shipped inside teams and as a consultant, so I balance strategy with hands‑on execution.
- SEO & Organic Growth
- CRM & Retention Systems
- AI Automation & Workflows
Career Highlights
+90% new customers YoY for 7‑figure brand — €7.2M run-rate, zero paid ads, 18 months
Built bilingual SEO foundation (EN/ES) resulting in +580% organic traffic
Delivered complete Shopify migration from WordPress with UX redesign in 2 weeks
Quality Commitment
I keep it lean, clear, and outcome-driven. You get focus, reliable communication, and measurable progress.
Inspirations & Thinkers
People whose ideas shape how I approach growth, brand, and product.
Relentless focus on value creation and simple levers that compound.
Product ecosystem thinking: assets, campaigns, and partnerships that scale trust.
Psycho‑logic over logic: tiny perception shifts beat heavy‑handed optimizations.
Leverage and judgment as force multipliers; build specific knowledge over time.
Start with Why: clear purpose and trust create durable culture and brands.
What IDON'T Do
Clarity creates confidence. Here's what I won't take on—so you know exactly what I'm built for.
What YouDON'T Need
I handle everything end-to-end so you can focus on running your business.
How I Drive RealBusiness Results
A proven 3-step framework that turns strategy into measurable revenue growth
Discovery & Goals
Understand growth levers, constraints, and define the simplest path to impact.
Plan & Prioritize
Translate strategy into weekly execution rhythm with clear success metrics.
Execute & Optimize
Ship, measure, iterate. Keep the system lean and compounding over time.
How Pricing Works
Typical engagement: €3–5K /month
Less than one hire, more impact than three
Custom packages only
No templates, no tiers. Every engagement is scoped to your business, your revenue, and your goals.
Investment matches your scale
A €200K/yr shop and a €2M/yr shop need different things. Pricing reflects scope, not a rate card.
No lock-in
Monthly billing, transparent hours, cancel anytime. You stay because of results, not contracts.
Build an OrganicRevenue Engine
Stop relying on unpredictable ad spend. Build sustainable growth through SEO, retention systems, and AI automation that works while you sleep.