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Timo Schoenen
E‑commerce Growth, SEO, CRM & Retention
timo@schoenen.digital
LinkedIn
Top
Wins
Q3’25 YoY growth: Top line +37%, Net +36%, Orders +44%
+37% YoY
Top Line (Q3'25)
+36% YoY
Net Revenue (Q3'25)
+44% YoY
Orders (Q3'25)
+46% YoY
Shipping Revenue (Q3'25)
+20% YoY
Top Line (Q2'25)
+21% YoY
Net Revenue (Q2'25)
Core
Skills
E‑commerce Ops
98%
SEO
92%
CRM / Retention
88%
Analytics
86%
Pricing & Positioning
80%
AI Automation
78%
Copywriting
75%
* Percentages calculated by AI.
Professional
Experience
Senior E‑commerce Manager
Anonymised Client
Jul 2024 · Present
+37% YoY
Top Line (Q3'25)
+36% YoY
Net Revenue (Q3'25)
+44% YoY
Orders (Q3'25)
+46% YoY
Shipping Revenue (Q3'25)
+20% YoY
Top Line (Q2'25)
+21% YoY
Net Revenue (Q2'25)
+17%
AOV (FY)
+6–10%
CR (Session→Order)
−50%
Checkout Time
SEO
CRM
Retention
Pricing
Analytics
E‑commerce Ops
SEO reset across site: titles, descriptions, H1s; heading fixes on 40 categories & 300 PDPs
Checkout simplification cut time −50% and improved session→order conversion
Q2’25 YoY growth: Top line +20%, Net +21%, Orders +15%
Ecommerce Consultant / AI Automation
Umslag ehf (Freelance) • Reykjavik, Iceland · Remote
Feb 2023 · Present
Consulting
B2B
AI Automation
Digital Marketing
Analytics
Consulting C‑level to find digital marketing solutions for a traditionally analog industry
Maintain strong market positioning and induce growth in a shrinking market
Iceland’s leading B2B printing provider: packaging, promotional materials; national/international & government clients
Business Development Manager
ondevi GmbH • Munich, Bavaria, Germany · Hybrid
Oct 2023 · May 2024
30
Meetings
25
Qualified
2
Signed
Lead Gen
Outbound
Klaviyo
CRO
Growth agency specialised in 8‑figure D2C brands in the DACH market
Services: Email (Klaviyo), CRO (ABLyft)
Built lead generation system: tool selection, outreach strategy, event participation plan
Trainee Revenue Management & E‑Commerce
SIXT • Munich, Bavaria, Germany · On‑site
Apr 2023 · Oct 2023
Pricing
Yield
Analytics
Revenue
Product Pricing (Apr–Jul 2023): contributed to pricing strategy development
Yield Dept (Jul–Oct 2023): applied pricing insights to yield management
Collaborated to optimize revenue and streamline ops in DACH focus markets
E‑Commerce Manager
WESTMARK • Germany · Remote
Sep 2022 · Apr 2023
B2C
E‑commerce
Promotions
Catalog
Operations
Manufacturer/distributor with 2,500+ kitchen, household, catering & promotional items
Supported implementation of e‑commerce systems and infrastructure
Collaborated on online promotions and marketing campaigns
Education &
Certifications
MBA
Universitat Politècnica de Catalunya (UPC)
2021 · 2022
Online Marketing & E‑commerce
Double degree with EAE Business School; grade: Very Good
Master's
EAE Business School
2021 · 2022
Digital Marketing & E‑commerce
BBA
Fontys University of Applied Sciences
2016 · 2021
International Business & Management
Tech
Stack
SEO Specialist Certificate
Sistrix • 2025
Introduction to Image Generation
Google Cloud Skills Boost • 2025
Introduction to Large Language Models
Google Cloud Skills Boost • 2025
AI & Business Strategy
LinkedIn Learning • 2023
Volunteering
Member
Rotaract Barcelona Condal
Jun 2022 · Present
Basketball Coach
Osterather TV
Jan 2016 · Jan 2019
